
My Story
Hey, I’m Gabriel, also known as Hercules behind the brand. I created Gabriel The Promoter to bring people together through unforgettable experiences. The Greek Gods theme reminds me that every celebration should feel larger than life, bold, fun, and full of energy. What started as a small event has grown into a movement that connects people across Madison. My vision is simple: to create experiences that unite people, celebrate life, and uplift the communities that make it all possible.
What Makes Us Different
This brand has never just been about parties, it’s about people. Every ride, every event, every handshake is part of something bigger: a community built on energy, love, and connection. So wherever the night takes you, ride with us, sing with us, and party with the gods.
Hundreds of successful events hosted
Partnerships with top Madison venues
Full-service transportation and entertainment
Photo and video experiences available
Born from a passion for music, people, and unforgettable nights, Gabriel The Promoter creates experiences that connect and inspire. Based in Madison, we offer party buses, photo booths, and event services designed to bring people together and turn ordinary moments into lasting memories.
Travel in Style
Our fleet started from the ground up, literally. We transformed retired school buses into custom-built experiences, each one reimagined as a moving venue. What was once ordinary now moves like the gods, with light, sound, and energy that turns every trip into a celebration.

Capture The Moment
Named after the god of light and beauty, the Apollo 360° booth captures your best angles in motion. Guests step onto the platform as the camera circles, creating slow-motion videos and shareable clips that turn simple moments into legendary keepsakes.

Crafting Lasting Memories
From intimate celebrations to full-scale parties, we craft experiences built to stand out. With energy, detail, and creativity, Events by Gabriel transforms any gathering into a story worth retelling—memorable, bold, and undeniably fun.


Contact
Planning a trip? Reach out.